Ontario sports bettors show strong interest ahead of Super Bowl LIX, with 63% of residents planning to watch the game. Sports betting numbers point to substantial wagering activity, as 48% of Ontario residents expect to place bets during the matchup.
Half of Ontario bettors plan to use online sportsbooks for their Super Bowl wagers, while 30% will stick to traditional bets with friends and family. Most players (55%) aim to wager $100 or less on the game, with another 19% looking at bets between $101 and $500. Money remains the top motivation for 48% of bettors, closely followed by added game excitement at 47%. These numbers reflect Ontario’s growing sports betting market and its connection to major sporting events.
Super Bowl Betting Demographics Show Strong Ontario Market
Super Bowl LIX betting patterns reveal key market segments across Ontario sportsbooks. Male bettors lead with 49% participation compared to 45% for women. The 45-and-over age group shows stronger betting interest at 52%, while younger bettors aged 18-44 trail at 45%.
RGC survey data points to diverse wagering preferences among Ontario players. Online sportsbooks capture half the market share, with traditional person-to-person wagers at 30% and sports lottery tickets at 27%. Single-game wagers remain popular, with 55% of bettors choosing straight bets over multiple wagers, though 25% plan to spread action across different markets through their sportsbook.
Player wagering patterns break down into three tiers:
- 55% keeping bets under CAD 139.34
- 19% wagering between CAD 140.73 and CAD 696.68
- 8% placing high-stakes bets over CAD 696.68
Responsible gaming features see steady adoption among Ontario bettors. Sportsbook deposit limits attract 23% of players, while 37% set personal betting limits before wagering. Another 31% approach sports betting purely as entertainment. The survey notes substance use during betting sessions, with 52% of players planning to wager while using substances – primarily alcohol at 86%.
Super Bowl LIX Viewing Guide for Canadian Fans
Super Bowl LIX kicks off at 6:30 p.m. ET on February 9, 2025. Canadian fans get full coverage through TSN, CTV, and RDS networks.
Pre-game shows start on CTV at 1:00 p.m. ET, with TSN joining at 3:30 p.m. ET. DAZN streams the full game plus extras for CAD 34.82 monthly.
Watch options for Canadian viewers:
- Stream through CTV and TSN websites with cable login
- Access all channels via Rogers Ignite TV or Bell Fibe
- Subscribe to TSN streaming for CAD 27.85 monthly
DAZN holds NFL Game Pass International rights, offering season-long coverage of regular games and playoffs. The service works across smart TVs, gaming systems, and mobile devices.
French broadcast coverage runs on RDS for bilingual Canadian audiences. Mobile apps support viewing on phones and tablets, letting fans watch anywhere.
Sports Betting Market Shows Strong Growth Path
Canadian sports betting points to CAD 7.66 billion revenue by 2030. The market gained momentum after Ottawa opened sports betting expansion in 2021.
U.S. sports betting trends mirror Canadian growth potential. Legal betting across 38 states produced USD 167.20 billion in handle for 2023, signaling room for expansion in the Canadian market.
Key market drivers show clear patterns:
- Online sportsbooks lead revenue generation
- Digital payment systems boost user access
- AI tools enhance betting platforms
- Blockchain adds security measures
Market growth brings important considerations. Post-legalization data shows 25-30% higher bankruptcy rates within 3-4 years. Household betting averages reach CAD 2,090.04 annually after legalization.
Mobile platforms stand at the forefront of market development. Live betting features run on real-time data, giving players more ways to engage with games. Canadian sports betting makes up 2.2% of global market share, leaving space for future growth.
Market Outlook
Super Bowl LIX marks a key milestone for Ontario sports betting, with strong engagement across player segments. The market shows balanced participation between male and female bettors, while digital platforms expand access options.
Canadian sports betting heads toward CAD 7.66 billion by 2030, matching broader market trends. U.S. sports betting success across 38 states provides a roadmap for Canadian growth. Digital payment tools, AI features, and blockchain security support market development.
Player protection stays central to market growth, with 37% of bettors using deposit limits. Ontario’s mix of viewing choices, betting platforms, and technology points to steady market expansion while maintaining responsible gaming standards.
